This is the most often asked question I hear today. I think its interesting that most of those asking the question aren’t concerned with the unemployment or the economy. Their main concern is seeing the competition from those large chains and those who advertise constantly on TV. After all that little “Yellow Truck” can be intimidating unless you know the truth about the business.
I always tell people what I’ve learned over the years about competition. Those who advertise the most, especially with the lowest prices are never anything to worry about. Actually they help the small guy by keeping the subject of carpet cleaning in the news.
The key is to specialize in something the large companies can’t offer. That is service and quality work. I can honestly say I’ve lived off the lousy craftsmanship which is the norm for the large contractors. So the answer to the question is “Yes and NO”.
The answer is NO if you are content to work like the common contractors. But the answer is definitely a YES if you follow a good business plan and open your mind to a new approach to the business.
